Regardless of how good your website is, if it does not have a page ranking high in the search engines, many potential visitors may never discover it. You would ideally want your website to figure on the first page of every search engine when a query related to your topic is entered. So here are a few tips which will help you design a website that is SEO friendly.

Flash Will Not Help: Crawlers cannot read flash graphics. However, they do make the website slow and annoy visitors who have to spend a few minutes waiting for the page to load.

Limit Graphics Usage: Be careful with the amount of graphics that you use and only use ones that are related to the content on your site. Spiders cannot read graphics so always provide keyword rich alt tags, not only for the web spiders but also for your visitors.

Links: Even though image links can be indexed by crawlers, your best bet would still be text links since the crawlers tend to follow them more than the image links and you can also use the appropriate anchor text.

Avoid Using Frames: Indexing a website with frames is quite a task even for the sophisticated web crawlers while many search engines don’t have this facility at all. So it is best to avoid using frames.

Simple Tables and Layout: Crawlers are partial to conventional layout designs and simple tables. Since it is easier for crawlers to read the web pages when the layout design is simple and conventional, it’s a good way to make sure that all web pages are visible to the crawlers.

Cascaded Sheets: The more you reduce the size of the codes of your website, the faster it will load and the easier it will be for spiders to index the web pages. A good way to bring down the size of coding is to use Java Script and Cascading Style Sheets.

Fresh Content: If your website features the same content indefinitely, your visitors are likely to get bored and the search engine rankings may go down too. So it’s imperative to include fresh, keyword-rich material to have search engine crawlers visit again and again. Many webmasters make the mistake of unnecessarily stuffing keywords into the content; this may make the content apt for the crawlers but don’t expect visitors to be impressed with your site.

The Correct Keywords Will Make a Difference: Since keywords and keyword phrases have a major impact on the search engine results page ranking, it’s important to use keywords and phrases that are relevant to the topic that your website presents. Think like the visitor, question yourself about the keywords that visitors would insert in the Google search bar to come to your site.

Use Keyword Rich Headlines: A far as the web crawlers are concerned, headlines are more important and noticeable than the rest of the information on the web page. So to make your site more visible, you should use keyword-rich headlines and titles. Also format the header tag to make it smaller.

Unique Content: If you are going to use the normal run of the mill information which is available all over the internet or on related sites, it is not going to make a positive difference to the page’s ranking.

If you follow these tips, your website is likely to enjoy higher rankings in major search engines and will get more visitors than you could ever imagine.

Our Charlotte web design company specializes in SEO web site design. So get in touch with us for your website needs and get your online business going.