Keyword and Submissions
The easiest way is to ask friends to look normal users on the Internet a diving club that would have your profile but that would be in another area but in the same country. Provided you say that the SEO keywords they have used are as good if the sample of friends you have is quite important. read this example tutorial.
Now identify two groups of keywords.
The first group containing keywords describing your business. For example: Marseille cruise ship diving PADI FFESSM etc…. ten words should do the trick)
A second group with the ultra-specific aspects of your business: Dragger Ray, compressor,
The keywords used by your competitors:
Go to the websites of your closest competitors with Internet Explorer. Click on View (or display) and sources. In the case of onplonge.com you will find in the HEAD of the HTML page that:
<meta content="pongee, portal, forum, sportive, exploration, plunger, pongee, plunges, recycler, adventure, sport" name="KEYWORDS">
If your competitor is well positioned on search engines is who has made the right choice. It is certainly inelegant, but effective. But do not take up its brand or its descriptions. You have the right to resume keywords, but you have no right to take a mark or a text description of protected by copyright.



